Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 04239
VM0004239Goldmember4239@example.test · +601110004239 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,646
Current loyalty balance
Lifetime Spend
RM 3,308
Across 29 visits
Total Visits
29
Since 2025-03-18
Average Order Value
RM 123
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
66d
2026-08-04
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,646 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-04 · OPLUMO Outlet 7
Outlet purchase
2026-07-23 · Member activity · RM 92.25
App session
2026-07-11 · OPLUMO Outlet 7
Points credited
2026-06-29 · Member activity · RM 104.55
Win-back campaign delivered
2026-06-17 · OPLUMO Outlet 7
Outlet purchase
2026-06-05 · Member activity · RM 116.85
Points credited
2026-05-24 · OPLUMO Outlet 7
Outlet purchase
2026-05-12 · Member activity · RM 129.15