Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
D0
Daniel 04230
VM0004230Silvermember4230@example.test · +601110004230 · Preferred outlet: OPLUMO Outlet 15
App UserFamily
Consent Status
Opted In
Points Balance
1,412
Current loyalty balance
Lifetime Spend
RM 1,766
Across 28 visits
Total Visits
28
Since 2025-04-08
Average Order Value
RM 68
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
63d
2026-08-07
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,412 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-07 · OPLUMO Outlet 15
Outlet purchase
2026-07-26 · Member activity · RM 51.00
App session
2026-07-14 · OPLUMO Outlet 15
Points credited
2026-07-02 · Member activity · RM 57.80
Win-back campaign delivered
2026-06-20 · OPLUMO Outlet 15
Outlet purchase
2026-06-08 · Member activity · RM 64.60
Points credited
2026-05-27 · OPLUMO Outlet 15
Outlet purchase
2026-05-15 · Member activity · RM 71.40