Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A0
Arun 04228
VM0004228Silvermember4228@example.test · +601110004228 · Preferred outlet: OPLUMO Outlet 13
DeliveryBirthday Soon
Consent Status
Opted In
Points Balance
1,584
Current loyalty balance
Lifetime Spend
RM 1,981
Across 15 visits
Total Visits
15
Since 2025-11-28
Average Order Value
RM 124
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
63d
2026-08-07
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,584 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-07 · OPLUMO Outlet 13
Outlet purchase
2026-07-26 · Member activity · RM 93.00
App session
2026-07-14 · OPLUMO Outlet 13
Points credited
2026-07-02 · Member activity · RM 105.40
Win-back campaign delivered
2026-06-20 · OPLUMO Outlet 13
Outlet purchase
2026-06-08 · Member activity · RM 117.80
Points credited
2026-05-27 · OPLUMO Outlet 13
Outlet purchase
2026-05-15 · Member activity · RM 130.20