Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 04227
VM0004227Goldmember4227@example.test · +601110004227 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted In
Points Balance
2,427
Current loyalty balance
Lifetime Spend
RM 3,035
Across 31 visits
Total Visits
31
Since 2024-11-15
Average Order Value
RM 90
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
153d
2026-05-09
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,427 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-09 · OPLUMO Outlet 12
Outlet purchase
2026-04-27 · Member activity · RM 67.50
App session
2026-04-15 · OPLUMO Outlet 12
Points credited
2026-04-03 · Member activity · RM 76.50
Win-back campaign delivered
2026-03-22 · OPLUMO Outlet 12
Outlet purchase
2026-03-10 · Member activity · RM 85.50
Points credited
2026-02-26 · OPLUMO Outlet 12
Outlet purchase
2026-02-14 · Member activity · RM 94.50