Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 00422
VM0000422Goldmember422@example.test · +601110000422 · Preferred outlet: OPLUMO Outlet 15
App UserFamily
Consent Status
Opted In
Points Balance
4,298
Current loyalty balance
Lifetime Spend
RM 5,373
Across 31 visits
Total Visits
31
Since 2025-02-05
Average Order Value
RM 172
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
71d
2026-07-30
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
4,298 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-30 · OPLUMO Outlet 15
Outlet purchase
2026-07-18 · Member activity · RM 129.00
App session
2026-07-06 · OPLUMO Outlet 15
Points credited
2026-06-24 · Member activity · RM 146.20
Win-back campaign delivered
2026-06-12 · OPLUMO Outlet 15
Outlet purchase
2026-05-31 · Member activity · RM 163.40
Points credited
2026-05-19 · OPLUMO Outlet 15
Outlet purchase
2026-05-07 · Member activity · RM 180.60