Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A0
Arun 04216
VM0004216Goldmember4216@example.test · +601110004216 · Preferred outlet: OPLUMO Outlet 1
High ValueWeekend
Consent Status
Opted Out
Points Balance
2,492
Current loyalty balance
Lifetime Spend
RM 3,116
Across 25 visits
Total Visits
25
Since 2025-04-04
Average Order Value
RM 130
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
121d
2026-06-10
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,492 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-10 · OPLUMO Outlet 1
Outlet purchase
2026-05-29 · Member activity · RM 97.50
App session
2026-05-17 · OPLUMO Outlet 1
Points credited
2026-05-05 · Member activity · RM 110.50
Win-back campaign delivered
2026-04-23 · OPLUMO Outlet 1
Outlet purchase
2026-04-11 · Member activity · RM 123.50
Points credited
2026-03-30 · OPLUMO Outlet 1
Outlet purchase
2026-03-18 · Member activity · RM 136.50