Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 04214
VM0004214Silvermember4214@example.test · +601110004214 · Preferred outlet: OPLUMO Outlet 16
App UserFamily
Consent Status
Opted In
Points Balance
1,649
Current loyalty balance
Lifetime Spend
RM 2,062
Across 35 visits
Total Visits
35
Since 2024-10-23
Average Order Value
RM 48
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
104d
2026-06-27
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,649 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-27 · OPLUMO Outlet 16
Outlet purchase
2026-06-15 · Member activity · RM 36.00
App session
2026-06-03 · OPLUMO Outlet 16
Points credited
2026-05-22 · Member activity · RM 40.80
Win-back campaign delivered
2026-05-10 · OPLUMO Outlet 16
Outlet purchase
2026-04-28 · Member activity · RM 45.60
Points credited
2026-04-16 · OPLUMO Outlet 16
Outlet purchase
2026-04-04 · Member activity · RM 50.40