Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 04202
VM0004202Silvermember4202@example.test · +601110004202 · Preferred outlet: OPLUMO Outlet 4
LunchNew Joiner
Consent Status
Opted Out
Points Balance
2,390
Current loyalty balance
Lifetime Spend
RM 2,988
Across 25 visits
Total Visits
25
Since 2025-06-13
Average Order Value
RM 110
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
51d
2026-08-19
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,390 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-19 · OPLUMO Outlet 4
Outlet purchase
2026-08-07 · Member activity · RM 82.50
App session
2026-07-26 · OPLUMO Outlet 4
Points credited
2026-07-14 · Member activity · RM 93.50
Win-back campaign delivered
2026-07-02 · OPLUMO Outlet 4
Outlet purchase
2026-06-20 · Member activity · RM 104.50
Points credited
2026-06-08 · OPLUMO Outlet 4
Outlet purchase
2026-05-27 · Member activity · RM 115.50