Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 04191
VM0004191Silvermember4191@example.test · +601110004191 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,877
Current loyalty balance
Lifetime Spend
RM 2,347
Across 21 visits
Total Visits
21
Since 2025-06-15
Average Order Value
RM 109
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
121d
2026-06-10
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,877 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-10 · OPLUMO Outlet 10
Outlet purchase
2026-05-29 · Member activity · RM 81.75
App session
2026-05-17 · OPLUMO Outlet 10
Points credited
2026-05-05 · Member activity · RM 92.65
Win-back campaign delivered
2026-04-23 · OPLUMO Outlet 10
Outlet purchase
2026-04-11 · Member activity · RM 103.55
Points credited
2026-03-30 · OPLUMO Outlet 10
Outlet purchase
2026-03-18 · Member activity · RM 114.45