Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 04187
VM0004187Membermember4187@example.test · +601110004187 · Preferred outlet: OPLUMO Outlet 6
WeekendApp User
Consent Status
Opted In
Points Balance
959
Current loyalty balance
Lifetime Spend
RM 1,199
Across 10 visits
Total Visits
10
Since 2025-11-05
Average Order Value
RM 126
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
176d
2026-04-16
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
959 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-16 · OPLUMO Outlet 6
Outlet purchase
2026-04-04 · Member activity · RM 94.50
App session
2026-03-23 · OPLUMO Outlet 6
Points credited
2026-03-11 · Member activity · RM 107.10
Win-back campaign delivered
2026-02-27 · OPLUMO Outlet 6
Outlet purchase
2026-02-15 · Member activity · RM 119.70
Points credited
2026-02-03 · OPLUMO Outlet 6
Outlet purchase
2026-01-22 · Member activity · RM 132.30