Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 04163
VM0004163Silvermember4163@example.test · +601110004163 · Preferred outlet: OPLUMO Outlet 16
WeekendApp User
Consent Status
Opted In
Points Balance
1,483
Current loyalty balance
Lifetime Spend
RM 1,855
Across 35 visits
Total Visits
35
Since 2024-10-23
Average Order Value
RM 49
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
104d
2026-06-27
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,483 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-27 · OPLUMO Outlet 16
Outlet purchase
2026-06-15 · Member activity · RM 36.75
App session
2026-06-03 · OPLUMO Outlet 16
Points credited
2026-05-22 · Member activity · RM 41.65
Win-back campaign delivered
2026-05-10 · OPLUMO Outlet 16
Outlet purchase
2026-04-28 · Member activity · RM 46.55
Points credited
2026-04-16 · OPLUMO Outlet 16
Outlet purchase
2026-04-04 · Member activity · RM 51.45