Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N0
Nurul 04149
VM0004149Silvermember4149@example.test · +601110004149 · Preferred outlet: OPLUMO Outlet 2
New JoinerHigh Value
Consent Status
Opted In
Points Balance
1,231
Current loyalty balance
Lifetime Spend
RM 1,539
Across 12 visits
Total Visits
12
Since 2026-01-24
Average Order Value
RM 133
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
60d
2026-08-10
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,231 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-10 · OPLUMO Outlet 2
Outlet purchase
2026-07-29 · Member activity · RM 99.75
App session
2026-07-17 · OPLUMO Outlet 2
Points credited
2026-07-05 · Member activity · RM 113.05
Win-back campaign delivered
2026-06-23 · OPLUMO Outlet 2
Outlet purchase
2026-06-11 · Member activity · RM 126.35
Points credited
2026-05-30 · OPLUMO Outlet 2
Outlet purchase
2026-05-18 · Member activity · RM 139.65