Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 04095
VM0004095Membermember4095@example.test · +601110004095 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
127
Current loyalty balance
Lifetime Spend
RM 160
Across 3 visits
Total Visits
3
Since 2026-04-23
Average Order Value
RM 49
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
133d
2026-05-29
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
127 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-29 · OPLUMO Outlet 16
Outlet purchase
2026-05-17 · Member activity · RM 36.75
App session
2026-05-05 · OPLUMO Outlet 16
Points credited
2026-04-23 · Member activity · RM 41.65
Win-back campaign delivered
2026-04-11 · OPLUMO Outlet 16
Outlet purchase
2026-03-30 · Member activity · RM 46.55
Points credited
2026-03-18 · OPLUMO Outlet 16
Outlet purchase
2026-03-06 · Member activity · RM 51.45