Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00407
VM0000407Goldmember407@example.test · +601110000407 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted In
Points Balance
4,409
Current loyalty balance
Lifetime Spend
RM 5,511
Across 34 visits
Total Visits
34
Since 2025-01-02
Average Order Value
RM 167
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
51d
2026-08-19
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
4,409 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-19 · OPLUMO Outlet 17
Outlet purchase
2026-08-07 · Member activity · RM 125.25
App session
2026-07-26 · OPLUMO Outlet 17
Points credited
2026-07-14 · Member activity · RM 141.95
Win-back campaign delivered
2026-07-02 · OPLUMO Outlet 17
Outlet purchase
2026-06-20 · Member activity · RM 158.65
Points credited
2026-06-08 · OPLUMO Outlet 17
Outlet purchase
2026-05-27 · Member activity · RM 175.35