Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 04047
VM0004047Membermember4047@example.test · +601110004047 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
958
Current loyalty balance
Lifetime Spend
RM 1,198
Across 26 visits
Total Visits
26
Since 2025-05-26
Average Order Value
RM 49
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
51d
2026-08-19
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
958 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-19 · OPLUMO Outlet 2
Outlet purchase
2026-08-07 · Member activity · RM 36.75
App session
2026-07-26 · OPLUMO Outlet 2
Points credited
2026-07-14 · Member activity · RM 41.65
Win-back campaign delivered
2026-07-02 · OPLUMO Outlet 2
Outlet purchase
2026-06-20 · Member activity · RM 46.55
Points credited
2026-06-08 · OPLUMO Outlet 2
Outlet purchase
2026-05-27 · Member activity · RM 51.45