Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 04043
VM0004043Goldmember4043@example.test · +601110004043 · Preferred outlet: OPLUMO Outlet 15
WeekendApp User
Consent Status
Opted In
Points Balance
4,149
Current loyalty balance
Lifetime Spend
RM 5,187
Across 39 visits
Total Visits
39
Since 2024-09-13
Average Order Value
RM 119
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
72d
2026-07-29
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
4,149 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-29 · OPLUMO Outlet 15
Outlet purchase
2026-07-17 · Member activity · RM 89.25
App session
2026-07-05 · OPLUMO Outlet 15
Points credited
2026-06-23 · Member activity · RM 101.15
Win-back campaign delivered
2026-06-11 · OPLUMO Outlet 15
Outlet purchase
2026-05-30 · Member activity · RM 113.05
Points credited
2026-05-18 · OPLUMO Outlet 15
Outlet purchase
2026-05-06 · Member activity · RM 124.95