Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 04035
VM0004035Membermember4035@example.test · +601110004035 · Preferred outlet: OPLUMO Outlet 7
WeekendApp User
Consent Status
Opted In
Points Balance
349
Current loyalty balance
Lifetime Spend
RM 437
Across 10 visits
Total Visits
10
Since 2025-12-27
Average Order Value
RM 57
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
124d
2026-06-07
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
349 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-07 · OPLUMO Outlet 7
Outlet purchase
2026-05-26 · Member activity · RM 42.75
App session
2026-05-14 · OPLUMO Outlet 7
Points credited
2026-05-02 · Member activity · RM 48.45
Win-back campaign delivered
2026-04-20 · OPLUMO Outlet 7
Outlet purchase
2026-04-08 · Member activity · RM 54.15
Points credited
2026-03-27 · OPLUMO Outlet 7
Outlet purchase
2026-03-15 · Member activity · RM 59.85