Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 04023
VM0004023Goldmember4023@example.test · +601110004023 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
2,582
Current loyalty balance
Lifetime Spend
RM 3,228
Across 18 visits
Total Visits
18
Since 2025-08-24
Average Order Value
RM 164
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
105d
2026-06-26
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,582 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-26 · OPLUMO Outlet 12
Outlet purchase
2026-06-14 · Member activity · RM 123.00
App session
2026-06-02 · OPLUMO Outlet 12
Points credited
2026-05-21 · Member activity · RM 139.40
Win-back campaign delivered
2026-05-09 · OPLUMO Outlet 12
Outlet purchase
2026-04-27 · Member activity · RM 155.80
Points credited
2026-04-15 · OPLUMO Outlet 12
Outlet purchase
2026-04-03 · Member activity · RM 172.20