Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 04019
VM0004019Goldmember4019@example.test · +601110004019 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted In
Points Balance
2,648
Current loyalty balance
Lifetime Spend
RM 3,311
Across 30 visits
Total Visits
30
Since 2024-12-13
Average Order Value
RM 122
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
143d
2026-05-19
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,648 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-19 · OPLUMO Outlet 8
Outlet purchase
2026-05-07 · Member activity · RM 91.50
App session
2026-04-25 · OPLUMO Outlet 8
Points credited
2026-04-13 · Member activity · RM 103.70
Win-back campaign delivered
2026-04-01 · OPLUMO Outlet 8
Outlet purchase
2026-03-20 · Member activity · RM 115.90
Points credited
2026-03-08 · OPLUMO Outlet 8
Outlet purchase
2026-02-24 · Member activity · RM 128.10