Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 04011
VM0004011Silvermember4011@example.test · +601110004011 · Preferred outlet: OPLUMO Outlet 17
WeekendApp User
Consent Status
Opted In
Points Balance
1,574
Current loyalty balance
Lifetime Spend
RM 1,968
Across 27 visits
Total Visits
27
Since 2025-01-02
Average Order Value
RM 85
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
177d
2026-04-15
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,574 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-15 · OPLUMO Outlet 17
Outlet purchase
2026-04-03 · Member activity · RM 63.75
App session
2026-03-22 · OPLUMO Outlet 17
Points credited
2026-03-10 · Member activity · RM 72.25
Win-back campaign delivered
2026-02-26 · OPLUMO Outlet 17
Outlet purchase
2026-02-14 · Member activity · RM 80.75
Points credited
2026-02-02 · OPLUMO Outlet 17
Outlet purchase
2026-01-21 · Member activity · RM 89.25