Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 04010
VM0004010Platinummember4010@example.test · +601110004010 · Preferred outlet: OPLUMO Outlet 16
LunchNew Joiner
Consent Status
Opted In
Points Balance
5,745
Current loyalty balance
Lifetime Spend
RM 7,181
Across 41 visits
Total Visits
41
Since 2024-05-17
Average Order Value
RM 176
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
155d
2026-05-07
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,745 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-07 · OPLUMO Outlet 16
Outlet purchase
2026-04-25 · Member activity · RM 132.00
App session
2026-04-13 · OPLUMO Outlet 16
Points credited
2026-04-01 · Member activity · RM 149.60
Win-back campaign delivered
2026-03-20 · OPLUMO Outlet 16
Outlet purchase
2026-03-08 · Member activity · RM 167.20
Points credited
2026-02-24 · OPLUMO Outlet 16
Outlet purchase
2026-02-12 · Member activity · RM 184.80