Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 03999
VM0003999Silvermember3999@example.test · +601110003999 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,773
Current loyalty balance
Lifetime Spend
RM 2,216
Across 11 visits
Total Visits
11
Since 2026-01-14
Average Order Value
RM 163
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
88d
2026-07-13
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,773 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-13 · OPLUMO Outlet 5
Outlet purchase
2026-07-01 · Member activity · RM 122.25
App session
2026-06-19 · OPLUMO Outlet 5
Points credited
2026-06-07 · Member activity · RM 138.55
Win-back campaign delivered
2026-05-26 · OPLUMO Outlet 5
Outlet purchase
2026-05-14 · Member activity · RM 154.85
Points credited
2026-05-02 · OPLUMO Outlet 5
Outlet purchase
2026-04-20 · Member activity · RM 171.15