Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 03995
VM0003995Membermember3995@example.test · +601110003995 · Preferred outlet: OPLUMO Outlet 1
WeekendApp User
Consent Status
Opted In
Points Balance
892
Current loyalty balance
Lifetime Spend
RM 1,116
Across 8 visits
Total Visits
8
Since 2026-01-06
Average Order Value
RM 146
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
150d
2026-05-12
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
892 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-12 · OPLUMO Outlet 1
Outlet purchase
2026-04-30 · Member activity · RM 109.50
App session
2026-04-18 · OPLUMO Outlet 1
Points credited
2026-04-06 · Member activity · RM 124.10
Win-back campaign delivered
2026-03-25 · OPLUMO Outlet 1
Outlet purchase
2026-03-13 · Member activity · RM 138.70
Points credited
2026-03-01 · OPLUMO Outlet 1
Outlet purchase
2026-02-17 · Member activity · RM 153.30