Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00399
VM0000399Membermember399@example.test · +601110000399 · Preferred outlet: OPLUMO Outlet 9
Birthday SoonLunch
Consent Status
Opted In
Points Balance
225
Current loyalty balance
Lifetime Spend
RM 281
Across 3 visits
Total Visits
3
Since 2026-05-02
Average Order Value
RM 86
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
124d
2026-06-07
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
225 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-07 · OPLUMO Outlet 9
Outlet purchase
2026-05-26 · Member activity · RM 64.50
App session
2026-05-14 · OPLUMO Outlet 9
Points credited
2026-05-02 · Member activity · RM 73.10
Win-back campaign delivered
2026-04-20 · OPLUMO Outlet 9
Outlet purchase
2026-04-08 · Member activity · RM 81.70
Points credited
2026-03-27 · OPLUMO Outlet 9
Outlet purchase
2026-03-15 · Member activity · RM 90.30