Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 03975
VM0003975Goldmember3975@example.test · +601110003975 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,824
Current loyalty balance
Lifetime Spend
RM 4,781
Across 35 visits
Total Visits
35
Since 2024-09-21
Average Order Value
RM 167
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
136d
2026-05-26
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,824 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-26 · OPLUMO Outlet 15
Outlet purchase
2026-05-14 · Member activity · RM 125.25
App session
2026-05-02 · OPLUMO Outlet 15
Points credited
2026-04-20 · Member activity · RM 141.95
Win-back campaign delivered
2026-04-08 · OPLUMO Outlet 15
Outlet purchase
2026-03-27 · Member activity · RM 158.65
Points credited
2026-03-15 · OPLUMO Outlet 15
Outlet purchase
2026-03-03 · Member activity · RM 175.35