Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00395
VM0000395Membermember395@example.test · +601110000395 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted Out
Points Balance
610
Current loyalty balance
Lifetime Spend
RM 764
Across 13 visits
Total Visits
13
Since 2025-12-19
Average Order Value
RM 77
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
78d
2026-07-23
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
610 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-23 · OPLUMO Outlet 5
Outlet purchase
2026-07-11 · Member activity · RM 57.75
App session
2026-06-29 · OPLUMO Outlet 5
Points credited
2026-06-17 · Member activity · RM 65.45
Win-back campaign delivered
2026-06-05 · OPLUMO Outlet 5
Outlet purchase
2026-05-24 · Member activity · RM 73.15
Points credited
2026-05-12 · OPLUMO Outlet 5
Outlet purchase
2026-04-30 · Member activity · RM 80.85