Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 03911
VM0003911Goldmember3911@example.test · +601110003911 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,004
Current loyalty balance
Lifetime Spend
RM 3,756
Across 44 visits
Total Visits
44
Since 2024-04-11
Average Order Value
RM 104
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
137d
2026-05-25
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,004 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-25 · OPLUMO Outlet 2
Outlet purchase
2026-05-13 · Member activity · RM 78.00
App session
2026-05-01 · OPLUMO Outlet 2
Points credited
2026-04-19 · Member activity · RM 88.40
Win-back campaign delivered
2026-04-07 · OPLUMO Outlet 2
Outlet purchase
2026-03-26 · Member activity · RM 98.80
Points credited
2026-03-14 · OPLUMO Outlet 2
Outlet purchase
2026-03-02 · Member activity · RM 109.20