Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00039
VM0000039Silvermember39@example.test · +601110000039 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,940
Current loyalty balance
Lifetime Spend
RM 2,425
Across 27 visits
Total Visits
27
Since 2025-01-25
Average Order Value
RM 110
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
154d
2026-05-08
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,940 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-08 · OPLUMO Outlet 6
Outlet purchase
2026-04-26 · Member activity · RM 82.50
App session
2026-04-14 · OPLUMO Outlet 6
Points credited
2026-04-02 · Member activity · RM 93.50
Win-back campaign delivered
2026-03-21 · OPLUMO Outlet 6
Outlet purchase
2026-03-09 · Member activity · RM 104.50
Points credited
2026-02-25 · OPLUMO Outlet 6
Outlet purchase
2026-02-13 · Member activity · RM 115.50