Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 03879
VM0003879Goldmember3879@example.test · +601110003879 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
2,940
Current loyalty balance
Lifetime Spend
RM 3,676
Across 41 visits
Total Visits
41
Since 2024-08-24
Average Order Value
RM 94
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
56d
2026-08-14
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,940 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-14 · OPLUMO Outlet 4
Outlet purchase
2026-08-02 · Member activity · RM 70.50
App session
2026-07-21 · OPLUMO Outlet 4
Points credited
2026-07-09 · Member activity · RM 79.90
Win-back campaign delivered
2026-06-27 · OPLUMO Outlet 4
Outlet purchase
2026-06-15 · Member activity · RM 89.30
Points credited
2026-06-03 · OPLUMO Outlet 4
Outlet purchase
2026-05-22 · Member activity · RM 98.70