Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 03875
VM0003875Silvermember3875@example.test · +601110003875 · Preferred outlet: OPLUMO Outlet 17
WeekendApp User
Consent Status
Opted In
Points Balance
1,186
Current loyalty balance
Lifetime Spend
RM 1,484
Across 34 visits
Total Visits
34
Since 2024-11-20
Average Order Value
RM 35
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
94d
2026-07-07
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,186 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-07-07 · OPLUMO Outlet 17
Outlet purchase
2026-06-25 · Member activity · RM 26.25
App session
2026-06-13 · OPLUMO Outlet 17
Points credited
2026-06-01 · Member activity · RM 29.75
Win-back campaign delivered
2026-05-20 · OPLUMO Outlet 17
Outlet purchase
2026-05-08 · Member activity · RM 33.25
Points credited
2026-04-26 · OPLUMO Outlet 17
Outlet purchase
2026-04-14 · Member activity · RM 36.75