Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 03863
VM0003863Membermember3863@example.test · +601110003863 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
253
Current loyalty balance
Lifetime Spend
RM 317
Across 8 visits
Total Visits
8
Since 2025-12-18
Average Order Value
RM 39
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
169d
2026-04-23
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
253 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-23 · OPLUMO Outlet 5
Outlet purchase
2026-04-11 · Member activity · RM 29.25
App session
2026-03-30 · OPLUMO Outlet 5
Points credited
2026-03-18 · Member activity · RM 33.15
Win-back campaign delivered
2026-03-06 · OPLUMO Outlet 5
Outlet purchase
2026-02-22 · Member activity · RM 37.05
Points credited
2026-02-10 · OPLUMO Outlet 5
Outlet purchase
2026-01-29 · Member activity · RM 40.95