Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00383
VM0000383Membermember383@example.test · +601110000383 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted In
Points Balance
576
Current loyalty balance
Lifetime Spend
RM 720
Across 4 visits
Total Visits
4
Since 2026-04-11
Average Order Value
RM 153
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
127d
2026-06-04
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
576 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-04 · OPLUMO Outlet 10
Outlet purchase
2026-05-23 · Member activity · RM 114.75
App session
2026-05-11 · OPLUMO Outlet 10
Points credited
2026-04-29 · Member activity · RM 130.05
Win-back campaign delivered
2026-04-17 · OPLUMO Outlet 10
Outlet purchase
2026-04-05 · Member activity · RM 145.35
Points credited
2026-03-24 · OPLUMO Outlet 10
Outlet purchase
2026-03-12 · Member activity · RM 160.65