Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 03803
VM0003803Goldmember3803@example.test · +601110003803 · Preferred outlet: OPLUMO Outlet 13
WeekendApp User
Consent Status
Opted In
Points Balance
2,606
Current loyalty balance
Lifetime Spend
RM 3,258
Across 28 visits
Total Visits
28
Since 2025-04-15
Average Order Value
RM 135
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
56d
2026-08-14
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,606 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-14 · OPLUMO Outlet 13
Outlet purchase
2026-08-02 · Member activity · RM 101.25
App session
2026-07-21 · OPLUMO Outlet 13
Points credited
2026-07-09 · Member activity · RM 114.75
Win-back campaign delivered
2026-06-27 · OPLUMO Outlet 13
Outlet purchase
2026-06-15 · Member activity · RM 128.25
Points credited
2026-06-03 · OPLUMO Outlet 13
Outlet purchase
2026-05-22 · Member activity · RM 141.75