Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 03791
VM0003791Silvermember3791@example.test · +601110003791 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,115
Current loyalty balance
Lifetime Spend
RM 1,395
Across 9 visits
Total Visits
9
Since 2026-03-14
Average Order Value
RM 154
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
65d
2026-08-05
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,115 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-05 · OPLUMO Outlet 1
Outlet purchase
2026-07-24 · Member activity · RM 115.50
App session
2026-07-12 · OPLUMO Outlet 1
Points credited
2026-06-30 · Member activity · RM 130.90
Win-back campaign delivered
2026-06-18 · OPLUMO Outlet 1
Outlet purchase
2026-06-06 · Member activity · RM 146.30
Points credited
2026-05-25 · OPLUMO Outlet 1
Outlet purchase
2026-05-13 · Member activity · RM 161.70