Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 03771
VM0003771Goldmember3771@example.test · +601110003771 · Preferred outlet: OPLUMO Outlet 15
WeekendApp User
Consent Status
Opted Out
Points Balance
2,770
Current loyalty balance
Lifetime Spend
RM 3,463
Across 19 visits
Total Visits
19
Since 2025-06-17
Average Order Value
RM 179
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
155d
2026-05-07
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,770 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-07 · OPLUMO Outlet 15
Outlet purchase
2026-04-25 · Member activity · RM 134.25
App session
2026-04-13 · OPLUMO Outlet 15
Points credited
2026-04-01 · Member activity · RM 152.15
Win-back campaign delivered
2026-03-20 · OPLUMO Outlet 15
Outlet purchase
2026-03-08 · Member activity · RM 170.05
Points credited
2026-02-24 · OPLUMO Outlet 15
Outlet purchase
2026-02-12 · Member activity · RM 187.95