Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00375
VM0000375Silvermember375@example.test · +601110000375 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,117
Current loyalty balance
Lifetime Spend
RM 2,647
Across 21 visits
Total Visits
21
Since 2025-04-25
Average Order Value
RM 155
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
172d
2026-04-20
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,117 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-20 · OPLUMO Outlet 2
Outlet purchase
2026-04-08 · Member activity · RM 116.25
App session
2026-03-27 · OPLUMO Outlet 2
Points credited
2026-03-15 · Member activity · RM 131.75
Win-back campaign delivered
2026-03-03 · OPLUMO Outlet 2
Outlet purchase
2026-02-19 · Member activity · RM 147.25
Points credited
2026-02-07 · OPLUMO Outlet 2
Outlet purchase
2026-01-26 · Member activity · RM 162.75