Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 03735
VM0003735Silvermember3735@example.test · +601110003735 · Preferred outlet: OPLUMO Outlet 13
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
2,250
Current loyalty balance
Lifetime Spend
RM 2,813
Across 44 visits
Total Visits
44
Since 2024-02-29
Average Order Value
RM 53
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
179d
2026-04-13
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,250 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-13 · OPLUMO Outlet 13
Outlet purchase
2026-04-01 · Member activity · RM 39.75
App session
2026-03-20 · OPLUMO Outlet 13
Points credited
2026-03-08 · Member activity · RM 45.05
Win-back campaign delivered
2026-02-24 · OPLUMO Outlet 13
Outlet purchase
2026-02-12 · Member activity · RM 50.35
Points credited
2026-01-31 · OPLUMO Outlet 13
Outlet purchase
2026-01-19 · Member activity · RM 55.65