Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 03719
VM0003719Silvermember3719@example.test · +601110003719 · Preferred outlet: OPLUMO Outlet 14
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,313
Current loyalty balance
Lifetime Spend
RM 2,892
Across 28 visits
Total Visits
28
Since 2025-01-04
Average Order Value
RM 122
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
157d
2026-05-05
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,313 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-05 · OPLUMO Outlet 14
Outlet purchase
2026-04-23 · Member activity · RM 91.50
App session
2026-04-11 · OPLUMO Outlet 14
Points credited
2026-03-30 · Member activity · RM 103.70
Win-back campaign delivered
2026-03-18 · OPLUMO Outlet 14
Outlet purchase
2026-03-06 · Member activity · RM 115.90
Points credited
2026-02-22 · OPLUMO Outlet 14
Outlet purchase
2026-02-10 · Member activity · RM 128.10