Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 03695
VM0003695Membermember3695@example.test · +601110003695 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
601
Current loyalty balance
Lifetime Spend
RM 752
Across 22 visits
Total Visits
22
Since 2025-06-24
Average Order Value
RM 37
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
94d
2026-07-07
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
601 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-07-07 · OPLUMO Outlet 7
Outlet purchase
2026-06-25 · Member activity · RM 27.75
App session
2026-06-13 · OPLUMO Outlet 7
Points credited
2026-06-01 · Member activity · RM 31.45
Win-back campaign delivered
2026-05-20 · OPLUMO Outlet 7
Outlet purchase
2026-05-08 · Member activity · RM 35.15
Points credited
2026-04-26 · OPLUMO Outlet 7
Outlet purchase
2026-04-14 · Member activity · RM 38.85