Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 03675
VM0003675Membermember3675@example.test · +601110003675 · Preferred outlet: OPLUMO Outlet 4
WeekendApp User
Consent Status
Opted In
Points Balance
616
Current loyalty balance
Lifetime Spend
RM 771
Across 25 visits
Total Visits
25
Since 2025-03-02
Average Order Value
RM 27
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
154d
2026-05-08
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
616 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-08 · OPLUMO Outlet 4
Outlet purchase
2026-04-26 · Member activity · RM 20.25
App session
2026-04-14 · OPLUMO Outlet 4
Points credited
2026-04-02 · Member activity · RM 22.95
Win-back campaign delivered
2026-03-21 · OPLUMO Outlet 4
Outlet purchase
2026-03-09 · Member activity · RM 25.65
Points credited
2026-02-25 · OPLUMO Outlet 4
Outlet purchase
2026-02-13 · Member activity · RM 28.35