Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 03659
VM0003659Goldmember3659@example.test · +601110003659 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted In
Points Balance
3,596
Current loyalty balance
Lifetime Spend
RM 4,496
Across 30 visits
Total Visits
30
Since 2025-01-07
Average Order Value
RM 154
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
118d
2026-06-13
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,596 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-13 · OPLUMO Outlet 5
Outlet purchase
2026-06-01 · Member activity · RM 115.50
App session
2026-05-20 · OPLUMO Outlet 5
Points credited
2026-05-08 · Member activity · RM 130.90
Win-back campaign delivered
2026-04-26 · OPLUMO Outlet 5
Outlet purchase
2026-04-14 · Member activity · RM 146.30
Points credited
2026-04-02 · OPLUMO Outlet 5
Outlet purchase
2026-03-21 · Member activity · RM 161.70