Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 03650
VM0003650Silvermember3650@example.test · +601110003650 · Preferred outlet: OPLUMO Outlet 13
LunchNew Joiner
Consent Status
Opted In
Points Balance
1,034
Current loyalty balance
Lifetime Spend
RM 1,294
Across 16 visits
Total Visits
16
Since 2025-10-19
Average Order Value
RM 65
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
85d
2026-07-16
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,034 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-16 · OPLUMO Outlet 13
Outlet purchase
2026-07-04 · Member activity · RM 48.75
App session
2026-06-22 · OPLUMO Outlet 13
Points credited
2026-06-10 · Member activity · RM 55.25
Win-back campaign delivered
2026-05-29 · OPLUMO Outlet 13
Outlet purchase
2026-05-17 · Member activity · RM 61.75
Points credited
2026-05-05 · OPLUMO Outlet 13
Outlet purchase
2026-04-23 · Member activity · RM 68.25