Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 03639
VM0003639Silvermember3639@example.test · +601110003639 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,702
Current loyalty balance
Lifetime Spend
RM 2,128
Across 31 visits
Total Visits
31
Since 2024-10-22
Average Order Value
RM 78
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
177d
2026-04-15
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,702 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-15 · OPLUMO Outlet 2
Outlet purchase
2026-04-03 · Member activity · RM 58.50
App session
2026-03-22 · OPLUMO Outlet 2
Points credited
2026-03-10 · Member activity · RM 66.30
Win-back campaign delivered
2026-02-26 · OPLUMO Outlet 2
Outlet purchase
2026-02-14 · Member activity · RM 74.10
Points credited
2026-02-02 · OPLUMO Outlet 2
Outlet purchase
2026-01-21 · Member activity · RM 81.90