Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 03623
VM0003623Membermember3623@example.test · +601110003623 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted In
Points Balance
773
Current loyalty balance
Lifetime Spend
RM 967
Across 15 visits
Total Visits
15
Since 2025-09-10
Average Order Value
RM 67
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
142d
2026-05-20
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
773 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-20 · OPLUMO Outlet 3
Outlet purchase
2026-05-08 · Member activity · RM 50.25
App session
2026-04-26 · OPLUMO Outlet 3
Points credited
2026-04-14 · Member activity · RM 56.95
Win-back campaign delivered
2026-04-02 · OPLUMO Outlet 3
Outlet purchase
2026-03-21 · Member activity · RM 63.65
Points credited
2026-03-09 · OPLUMO Outlet 3
Outlet purchase
2026-02-25 · Member activity · RM 70.35