Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 03615
VM0003615Silvermember3615@example.test · +601110003615 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,392
Current loyalty balance
Lifetime Spend
RM 1,740
Across 25 visits
Total Visits
25
Since 2025-06-15
Average Order Value
RM 83
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
49d
2026-08-21
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,392 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-21 · OPLUMO Outlet 12
Outlet purchase
2026-08-09 · Member activity · RM 62.25
App session
2026-07-28 · OPLUMO Outlet 12
Points credited
2026-07-16 · Member activity · RM 70.55
Win-back campaign delivered
2026-07-04 · OPLUMO Outlet 12
Outlet purchase
2026-06-22 · Member activity · RM 78.85
Points credited
2026-06-10 · OPLUMO Outlet 12
Outlet purchase
2026-05-29 · Member activity · RM 87.15