Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 03599
VM0003599Silvermember3599@example.test · +601110003599 · Preferred outlet: OPLUMO Outlet 13
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
1,004
Current loyalty balance
Lifetime Spend
RM 1,255
Across 9 visits
Total Visits
9
Since 2026-02-17
Average Order Value
RM 124
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
90d
2026-07-11
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,004 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-11 · OPLUMO Outlet 13
Outlet purchase
2026-06-29 · Member activity · RM 93.00
App session
2026-06-17 · OPLUMO Outlet 13
Points credited
2026-06-05 · Member activity · RM 105.40
Win-back campaign delivered
2026-05-24 · OPLUMO Outlet 13
Outlet purchase
2026-05-12 · Member activity · RM 117.80
Points credited
2026-04-30 · OPLUMO Outlet 13
Outlet purchase
2026-04-18 · Member activity · RM 130.20