Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00359
VM0000359Goldmember359@example.test · +601110000359 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
2,610
Current loyalty balance
Lifetime Spend
RM 3,263
Across 24 visits
Total Visits
24
Since 2025-06-07
Average Order Value
RM 118
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
75d
2026-07-26
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,610 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-26 · OPLUMO Outlet 3
Outlet purchase
2026-07-14 · Member activity · RM 88.50
App session
2026-07-02 · OPLUMO Outlet 3
Points credited
2026-06-20 · Member activity · RM 100.30
Win-back campaign delivered
2026-06-08 · OPLUMO Outlet 3
Outlet purchase
2026-05-27 · Member activity · RM 112.10
Points credited
2026-05-15 · OPLUMO Outlet 3
Outlet purchase
2026-05-03 · Member activity · RM 123.90