Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 03579
VM0003579Goldmember3579@example.test · +601110003579 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted In
Points Balance
2,416
Current loyalty balance
Lifetime Spend
RM 3,020
Across 36 visits
Total Visits
36
Since 2024-11-13
Average Order Value
RM 76
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
65d
2026-08-05
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,416 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-05 · OPLUMO Outlet 10
Outlet purchase
2026-07-24 · Member activity · RM 57.00
App session
2026-07-12 · OPLUMO Outlet 10
Points credited
2026-06-30 · Member activity · RM 64.60
Win-back campaign delivered
2026-06-18 · OPLUMO Outlet 10
Outlet purchase
2026-06-06 · Member activity · RM 72.20
Points credited
2026-05-25 · OPLUMO Outlet 10
Outlet purchase
2026-05-13 · Member activity · RM 79.80