Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 03519
VM0003519Membermember3519@example.test · +601110003519 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
66
Current loyalty balance
Lifetime Spend
RM 83
Across 3 visits
Total Visits
3
Since 2026-06-09
Average Order Value
RM 32
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
86d
2026-07-15
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
66 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-15 · OPLUMO Outlet 1
Outlet purchase
2026-07-03 · Member activity · RM 24.00
App session
2026-06-21 · OPLUMO Outlet 1
Points credited
2026-06-09 · Member activity · RM 27.20
Win-back campaign delivered
2026-05-28 · OPLUMO Outlet 1
Outlet purchase
2026-05-16 · Member activity · RM 30.40
Points credited
2026-05-04 · OPLUMO Outlet 1
Outlet purchase
2026-04-22 · Member activity · RM 33.60