Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00351
VM0000351Goldmember351@example.test · +601110000351 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,719
Current loyalty balance
Lifetime Spend
RM 3,399
Across 27 visits
Total Visits
27
Since 2025-03-21
Average Order Value
RM 107
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
99d
2026-07-02
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,719 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-02 · OPLUMO Outlet 12
Outlet purchase
2026-06-20 · Member activity · RM 80.25
App session
2026-06-08 · OPLUMO Outlet 12
Points credited
2026-05-27 · Member activity · RM 90.95
Win-back campaign delivered
2026-05-15 · OPLUMO Outlet 12
Outlet purchase
2026-05-03 · Member activity · RM 101.65
Points credited
2026-04-21 · OPLUMO Outlet 12
Outlet purchase
2026-04-09 · Member activity · RM 112.35